Zagat for Finland

I've recently fallen in love with one of the more useful "Web2.0" applications around here in Finland which is aptly called eat.fi. The concept is very simple and very old: rate restaurants. And as is all the rage, then there's the possibility to meta-rate. But all in all the whole setup is as simple as can be, and what more, it solves a practical problem and question for me: where should I eat today?

As a consumer I'm fairly in line with your typical Finn. I do get very annoyed very quickly if things don't go right in a restaurant, be it an improperly prepared dish or incompetent waiting staff. But I seldom take it out on the staff, preferring instead to send feedback directly to the upper echelons of the restaurant, if at all possible. In my view this cuts through the crap and takes the problem directly to the people who need to be aware of it: the upper levels of the company, perhaps even the owners. What is the point of giving feedback to a waitress who may not necessarily be too receptive towards criticism from a random customer when instead you can reflect a bit about what exactly happened and then try to offer a bit of analysis to the leadership of the company. I also don't typically attach my details to the feedback as I don't really want to appear like the type of guy who would be fishing for compensatory gifts from the company. It's enough that I've hopefully raised some points and in the future the restaurant is able to function better.

But with eat.fi, the whole eating experience has in fact gotten another dimension altogether: the social aspect. Not only do I finally have the possibility of publicly giving praise for places I like, but I can also find the people who appear to like similar places as I do and follow their ventures. And I must admit that the whole concept of meta-ratings makes sure that instead of deteriorating to a rant, I instead try to keep the feedback brief, simple, and as objective as possible. Oh, and I like points.

But yeah, long story short, I'm absolutely hooked on the system and my account is available here. If you're also a member at eat.fi, drop me a line.