I've previously blogged about the VisualDNA personality thingy and it seems that they have found an interesting venue for making money. Or at least offer value. I was browsing Facebook this morning and stumbled on a similar test as a Facebook application, and what they've done is hooked the personality mapping to Christmas presents. Click on a bunch of pictures that please you and the system will then calculate what sorts of presents you might like. It also gives you a link to buy it. But what's more brilliant than giving people a free personality test and then using the results to find the products that best match your values. And this is actually quite an interesting application, unlike the things done by the blokes who think aliens are attached to your head.
And as a completely separate note, Guinness has a brilliant advertisement:
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