Monday, July 07, 2008

Perfect moments

Sometimes you get this image of a perfect moment in your mind. I personally find that these sorts of pictures that you can vision act as good guides for evaluating where you're going and what you want. They tell quite a bit about you and what you're going through as well as where you want to be. It's up for debate whether or not they need to be realistic; the realistic pictures may help you set your more concrete plans, but unrealistic images act sort of in the same way as brand building and communication; they convey values and tell about things like what one perceives as aesthetic and pleasing, amongst other things. So here's one of the latest:

New England. A road running through a deciduous forest. Autumn time. The leaves are turning brown and a brief and light rain has just passed, leaving the brand new, black tarmac slightly wet. It's morning, but the sun is already out and shining through the clouds. A Porsche 911 Turbo. An International Watch Company Il Destriero Scafusiae. Shifting the manual gearbox, the satisfying feeling it provides. Slight smile. A short, brown leather jacket. Leaves gradually falling from the trees, but are then shifted aside by the air stream of the car. The end of the golf season and a course that is still 40 kilometers away. Perfect greens. The car's player is playing Learn to Fly by the Foo Fighters. A new page in life, ready for new complications. The Porsche just flies through the roads. The watch and its 750 pieces advance slowly, in a perfect and harmonious motion. Elegance. A European on American soil.

I guess one could go on, but the point is undoubtedly clear. It is doubtfel that I'll ever own a Porsche. Or an IWC, let alone an Il Destriero Scafusiae. This is worrisomely signals a materialistic view of life, but it doesn't matter. Both are fine pieces of engineering, the peaks of their respective fields. They are products that are near perfection and provide pleasure by merely existing. One can enjoy everything they represent. Drive the car and enjoy it without anyone ever seeing it. Enjoy the watch without anyone else ever understanding the complexity of it or what it represents.

1 comment:

Anonymous said...

Tuomo, i may have to steal that perfect moment. Man, it sounds amazing. You should write that down somewhere mate, and work towards it!